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Becoming a successful entrepreneur is no easy task. You must understand
early that business ownership is a demanding venture that requires your
skills and commitment to take a giant leap forward.
Dr. William O. Lawton, dean of the College of Continuing Education at
Hampton University and himself a winning small business owner, provides
beginning entrepreneurs with tested principles and practical applications.
In addition, he highlights also the experiences of individuals who were not
so successful. Their viewpoints and lessons learned can also help new business
owners avoid certain mistakes.
Some basic ingredients are necessary for long-term sustainability. Dr. Lawton
considers business ethics to be the essential element to achievement. He
believes that failure to follow rigorously the rules of integrity, honesty,
respect and a sense of fairness undermines the very core of any business.
Individuals who do not adhere to these intrinsic values reveal a serious
character flaw. Unfortunately, as we view the current business environment
and the collapse of mega-companies caused by poor management, greed, and a
lack of sound ethical practices, the beginning entrepreneur has many causes
for concern. However, these ethical failures should remind you that you can
only make a difference by doing the right thing.
Dr. Lawton believes firmly that business ownership is a rewarding experience.
If you are embarking on the demanding nature of starting a business and
passionately pursuing your goals, you can maximize your chances of succeeding
by following the advice of Dr. William O. Lawton.
EXCERPT FROM DR. WILLIAM O. LAWTON'S THE BEGINNING ENTREPRENEUR
Click above for sample pages (in PDF format).
Price: $12.95
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